Model Sharing

Model Sharing: From Austria to the USA to Japan and to Germany

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   Holden Monaro

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Pontiac GTO

       Holden, the Australian automaker, has been “model sharing” with companies like GM, Toyota, Daewoo, Opel, and Vauxhall for years. Since 1998, Holden has been part of the General Motors-Holden’s Ltd., and has been under the General Motors wing since 1931. This idea of model sharing was created to diversify the model range, making cars seem more appealing to certain groups of people, while in actuality, they are the exact same cars with different badges.  I have previously posted in my blog post titled “Car Design” discussing the importance of how a car is designed, and these cars are created to be as generic as possible.  Each car company, whether you pick GM, Daewoo, or Opel, have a specific market to which they produce cars for.  So, say an elderly person was in the market for a new car, even though the GM would have the exact same model, they would most likely pick at Daewoo because Daewoo’s are generally popular with elderly people.  As you can see, model sharing is actually a very clever way to maximize profits, while reducing design costs.  Because only one model has to be designed and the parts are shared, these automobiles can be produced in just one factory.  Model sharing is a convenient way for companies to make fast and cost-effective profits.

     As in the novel, A Tale of Two Cities, by Charles Dickens, Sydney Carton and Charles Darnay look exactly the same.  The reader, however, believes that the two characters are very different from one another, but in fact both are compassionate and kind people who have flaws of their own.  They would both die for the happiness of Lucie Manette, a character both of them fondly love.

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